Spend less on marketing? Yes—we often surprise clients with this advice. Unlike typical consultants pushing bigger budgets, we focus on smart spending!
Is your marketing budget large enough to accomplish your objectives? Read More »
Track these 4 essential KPIs to grow your home services business: cost per lead, booking rate, cancellation rate, and average revenue per job.
The 4 most important KPIs for home services Read More »
In a conversation we had with a former client, they weren’t very happy with us. They looked at the numbers over the past year and didn’t understand why we were wasting money on things like sending postcards to people. But we taught them something – that a functioning system requires every component.
So what really generates the leads you receive? Read More »
The data doesn’t lie. Every owner wildly overestimates the percentage of customers who are likely to return. What do you do about this?
The five things you absolutely must do to grow revenue from current customers Read More »
Are you a home service business owner who assumes customer loyalty without data? Rethink this comforting but potentially risky assumption.
Why your customers won’t buy from you again Read More »
It’s a myth our entire industry buys into. A myth that business owners believe in so much that it drives their spending decisions. No matter how much evidence they see that says otherwise, they continue to market their businesses as though it were true.
Homeowners don’t plan for big expenses. They panic. Read More »
Industry-leading business management platform ServiceTitan has added Cornerstone Advertising to the online ServiceTitan Marketplace, bringing awareness of our marketing services to its home services users.
ServiceTitan adds Cornerstone to Marketplace Read More »
Before you can create strategies to retain existing customers, you have to be able to define (and classify) who is and isn’t a customer.
The home or its owner: who’s your customer? Read More »
Each stage of the sales funnel requires different strategies and tactics to convert prospects into customers. Is your business using them?
Fixing the leaks in your sales funnel Read More »
When clients ask us where they should spend to boost their bottom line, we suggest they should invest in their people. Here’s what we mean:
For HVAC dealers, training has a better ROI than advertising Read More »
