The home or its owner: who’s your customer?
Before you can create strategies to retain existing customers, you have to be able to define (and classify) who is and isn’t a customer.
The home or its owner: who’s your customer? Read More »
For HVAC dealers, training has a better ROI than advertising
When clients ask us where they should spend to boost their bottom line, we suggest they should invest in their people. Here’s what we mean:
For HVAC dealers, training has a better ROI than advertising Read More »
What HVAC owners don’t understand about lifetime customer value
Customer loyalty doesn’t do much…For the bottom line. If your business model is based on loyalty, your future isn’t going to be bright.
What HVAC owners don’t understand about lifetime customer value Read More »